Last Updated: September 25, 2025
This Privacy Policy describes how LuxMyx Inc. ("LuxMyx," "we," "us," or "our") collects, uses, and shares your personal information when you visit and interact with our website, www.luxmyx.com (the "Site"), subscribe to our newsletter, or make a purchase through our affiliate links.
Your privacy is a fundamental priority for us, and we are committed to protecting it. By using our Site, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
We collect information to provide and improve our services, and to understand our audience. We collect three types of information:
A. Personal Information You Provide Directly:
When you engage with our Site, you may voluntarily provide personal information to us. This includes:
- Contact Information: Such as your name and email address when you subscribe to our newsletter or contact us with a question.
- Communications: Records of your correspondence with us.
B. Automatically Collected Information (Usage Data):
When you visit our Site, we automatically collect certain data about your device and your activity. This includes:
- Log and Device Data: Your IP address, device type, operating system, browser type, and unique device identifiers.
- Usage Data: Information about how you interact with our Site, such as the pages you visit, the time and date of your visit, and the referring website or link.
- Cookies and Tracking Technologies: We use cookies, web beacons, and pixels to collect information, remember your preferences, and facilitate our affiliate relationships. (See Section 7: Cookies Policy).
C. Information from Third Parties:
- Affiliate & Partner Data: When you click an affiliate link on our Site and make a purchase from a third-party retailer, those affiliate networks and partners may share information about the transaction with us (e.g., the product purchased and the sale amount) for the purpose of commission tracking. We do not receive any of your sensitive financial or payment information from these third parties.
2. How We Use Your Information and Legal Basis for Processing
We use the information we collect for the following purposes. For users in the EU/EEA, this also constitutes our Legal Basis for Processing your data under GDPR:
|
Purpose of Use |
Legal Basis (for EU/EEA) |
|
To Provide and Maintain the Site: To ensure the Site functions properly and is secure. |
Legitimate Interests (Necessary for operating the Site) |
|
To Send Newsletters & Marketing: To deliver content you subscribed to. |
Consent (Obtained at signup) or Contractual Necessity |
|
For Analytics and Improvement: To understand traffic, analyze trends, and improve our services and content. |
Legitimate Interests (Improving our business) |
|
For Affiliate Relationships: To track and receive commissions from sales generated through affiliate links. |
Legitimate Interests (Funding our content) |
|
To Comply with Legal Obligations: To meet our regulatory and legal requirements. |
Legal Obligation |
3. Sharing Your Information with Third Parties
We do not sell your personal information. We may share your information with trusted third-party service providers who assist us in our business operations. These third parties are contractually obligated to protect your information and use it only for the purposes for which it was shared.
- Analytics Providers: (e.g., Google Analytics) to help us analyze traffic.
- Affiliate Networks: To process and track affiliate link clicks and commissions.
- Email Service Providers: (e.g., Mailchimp) to manage our newsletter subscriptions.
- Hosting and Technical Support Providers: To keep the website running.
4. International Data Transfers (For EU/EEA Users)
As a U.S.-based company, the personal data we collect from residents of the EU/EEA is transferred to and processed in the United States, which is considered a "third country" by the European Commission.
- Safeguards: To ensure your data is adequately protected during this transfer, we implement robust safeguards, including the use of Standard Contractual Clauses (SCCs) approved by the European Commission. These clauses provide contractual guarantees that your data will be protected to a standard consistent with GDPR.
- GDPR Representative: To ensure easy access for EU data subjects and supervisory authorities, we have appointed an EU GDPR Representative. Their contact details are provided in Section 11.
5. Your Data Protection Rights (GDPR & US State Laws)
Depending on your location, you may have the following rights regarding your personal information. We are committed to honoring these rights:
|
Right |
Description |
Application |
|
Right to Know/Access |
The right to know what personal information we collect, use, disclose, and sell. |
All users, emphasized for CCPA/CPRA |
|
Right to Rectification |
The right to request that we correct any inaccurate or incomplete data we hold about you. |
GDPR, VCDPA, and others |
|
Right to Erasure ("Right to be Forgotten") |
The right to request that we delete your personal information, under certain conditions. |
GDPR, CCPA/CPRA, and others |
|
Right to Object/Opt-Out |
The right to object to the processing of your personal data, particularly for direct marketing or targeted advertising. |
GDPR, CCPA/CPRA, VCDPA, CPA |
|
Right to Data Portability |
The right to request that we transfer the data we have collected to another organization, or directly to you, in a structured, machine-readable format. |
GDPR, CCPA/CPRA, and others |
To exercise any of these rights, please contact us at the email address provided in Section 9. We will respond to your request within the timeframe required by law.
5.1 Additional California Privacy Rights (Shine the Light)
California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits users of our Services that are California residents and who provide Personal Information in obtaining products and services for personal, family, or household use to request certain information regarding our disclosure of Personal Information to third parties for their own direct marketing purposes. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared your Personal Information with for the immediately prior calendar year (e.g., requests made in 2021 will receive information regarding such activities in 2020). You may request this information once per calendar year. To make such a request, please send an email to legal@luxmyx.com.
6. Children's Privacy
Our Site is not intended for use by children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information as soon as possible.
7. Cookies Policy
We use cookies and other tracking technologies to provide, secure, and improve our services. We require your explicit consent for the use of non-essential cookies (such as those for analytics or targeted marketing).
- Your Choices: You can manage your cookie preferences through our cookie consent banner that appears upon your first visit, or by adjusting your browser settings. Blocking non-essential cookies will not prevent you from using the basic functions of our Site.
8. Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this document.
9. Contact Us
If you have any questions or concerns about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
LuxMyx Inc.
Email: legal@luxmyx.com
Address: 12340 Seal Beach Blvd., Suite B-126, Seal Beach, CA 90740
Discover. Verify. Delight.
Discover brands vetted for authenticity, ethics, and excellence.
Level up your Luxury handbag knowledge with our latest insights. Join our mailing list.